Discover Nagano’s Best Shopping Spots

Nagano isn’t just known for its majestic mountains and rich cultural heritage, it is also home to some of Japan’s most underrated shopping gems. From temple-side souvenir streets to designer outlets nestled in nature, Nagano’s shopping spots offer everything from handmade crafts to gourmet treats. This guide will help you shop like a local, and maybe even find that perfect gift you didn’t know you needed.

Zenkoji Temple Shopping Street (Nakamise-dori)

Located beside the iconic Zenkoji Temple, Nakamise-dori is more than just a souvenir street! It is a cultural experience. Lined with traditional wooden shopfronts, this charming street invites you to browse handmade incense, traditional crafts, and freshly steamed oyaki dumplings— one of the must-try local street foods.

Source: Nagano Prefecture & Nagano Tourism Organization

MIDORI Nagano

MIDORI Nagano is your go-to shopping spot for last-minute gifts or stylish finds during a train stop at Nagano Station. Inside, you will discover local food specialties, clothing, and curated souvenir shops—all under one roof.

Source: NAVITIME JAPAN

Nagano Tokyu Department Store

A favourite among locals, Nagano Tokyu is a classic department store that offers a true taste of Japan’s retail culture. Explore multiple levels featuring fashion, cosmetics, and one of the region’s best depachika (food halls) in the basement. Don’t miss the traditional sweets and regional sake.

Source: Japan Shopping Now Project Team

Karuizawa Prince Shopping Plaza

More than just an outlet mall, Karuizawa Prince Shopping Plaza blends high-end retail with scenic natural surroundings. With over 200 shops set around tranquil ponds and grassy lawns, it’s perfect for families and leisurely shoppers alike.

Obuse Town

Known for its connection to the renowned ukiyo-e artist Katsushika Hokusai, Obuse is also a haven for boutique shopping. Stroll through its charming streets to discover hand-dyed textiles, lacquerware, and artisan crafts. Local studios and cafés are tucked between chestnut groves and sake breweries, giving the town its unique character.

Source: Japan Guide

Whether you are strolling through the historic lanes of Nakamise-dori or hunting for outlet deals in Karuizawa, Nagano’s shopping spots offer more than just retail therapy, they provide a glimpse into the region’s rich culture and craftsmanship. So, pack light— you will want extra room in your suitcase for all the treasures Nagano has in store for you.

Don’t miss our other travel guides for more incredible destinations across Japan. Click here to explore.