Discover Furukawa Fish Market: A Taste of Local Life in Aomori

Looking for a truly local experience in Aomori? Head straight to Furukawa Fish Market, where the region’s vibrant food culture comes to life.

Just a short walk from Aomori Station, Furukawa Fish Market is where locals shop, eat, and start their mornings. It isn’t flashy—it’s down-to-earth and bustling. And the star of the show? The legendary Nokke-don, a DIY rice bowl where you can top your rice with all kinds of fresh seafood goodness.

Ready to trade your croissant for some sashimi? This is your chance to dive into Aomori’s food scene and culture in the most authentic way possible.At the heart of Furukawa Fish Market is its signature experience—the Nokke-don. Think of it as a build-your-own seafood bowl. You start by purchasing a set of meal tickets, available at the Information Counter. Then the fun begins.

Source: Amazing AOMORI

Wander from stall to stall, exchanging tickets for fresh toppings like tuna, scallops, ikura (salmon roe), uni (sea urchin), and even grilled meats or pickled vegetables. Each vendor has their own specialty, and you will quickly find yourself building a custom donburi that’s completely unique to your taste.

While seafood is the main attraction, don’t worry if you’re not a fan! The market also offers local fruits and snacks. Be sure to grab a juicy Aomori apple or sample some miso-marinated delicacies. It’s the kind of place where you might come for breakfast and end up staying to browse, snack, and chat with the friendly vendors.

When to Visit

The market is open daily from early morning (around 7 am) to early afternoon, but the best time to visit is in the morning, when the seafood is freshest and the stalls are most active. Weekends can get a bit crowded, so try going on a weekday for a more relaxed experience.

One of the best parts of visiting Furukawa Fish Market is the atmosphere— it is casual, welcoming, and full of local charm. You will see office workers grabbing breakfast, grandmothers picking out fish for dinner, and fellow travellers smiling over their Nokke-don creations. It’s a wonderful way to experience local life up close. That’s what makes this market so special, and a must-visit when you’re in Aomori!

Don’t forget to check out our other travel guides here for more amazing destinations in Japan!